Premium Sim Racing
For Brands & Venues
Corporate motorsport experiences built for footfall, not living rooms. Real circuits, professional-grade hardware, and a booth people actually queue for.
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Corporate motorsport experiences built for footfall, not living rooms. Real circuits, professional-grade hardware, and a booth people actually queue for.
A UAE-based premium motorsport simulation company delivering professional-grade racing simulators and immersive sim racing experiences across the region.
Racecraft brings professional simulation into one of the region's most recognisable motorsport settings, inside W Abu Dhabi on Yas Island, where virtual preparation meets real racing culture. Every rig is configured to professional standards by active motorsport people, not left on arcade defaults.
Abu Dhabi's home of motorsport, and the setting for every activation we run.
An icon at the heart of the circuit, and where our home venue sits.
Your place on the grid, whether you visit us or we bring the rig to you.
Booths get walked past. Screens get scrolled by. A cockpit with real force feedback gets a queue, and a reason for your brand to be the one they remember.
Guests don't glance and move on. They queue, they stay, and they come back for another lap.
Real cockpit feel, real circuits, real stakes. Not a screen on a table, but a seat behind the wheel.
One setup, endless formats: time attack, head-to-head, tournaments, or private VIP hosting.
Every lap is logged. You leave with a leaderboard and a headcount, not just a photo op.
Client hospitality one day, public brand activation the next. Same rig, same impact.
In-venue, off-site, roadshow, or permanent install. The format bends to your event, not ours.
This isn't an arcade cabinet. It's professional-grade simulation hardware, tuned for guests who've never raced and drivers who have.
Every activation reports back. That's the brief we hand stakeholders after the booth comes down.
Headcount, tracked by session and by day.
Minutes on-rig, per guest, per activation.
How many guests came back for another run.
Who's leading, and who's chasing them down.
A debrief you can bring straight back to stakeholders.
Off-the-shelf rigs are built for living rooms. Ours are built for footfall, brand exposure, and back-to-back sessions all day long.
Short-term, roadshow, or fully operated by our team. In-venue or off-site, built around your event calendar.
In your office, showroom, or venue of choice. A permanent draw without the upfront commitment.
Own the unit outright. Full creative and technical freedom to build it into your space, your way.
Host your launch, conference or client day at Racecraft, with sim racing ready onsite and hospitality tailored to your event.
Racecraft isn't only about the rigs. The space itself is available to host your next launch, conference or client day, with hospitality shaped around your brief.
Unveil something new in a setting people remember, with racing energy built into the room.
A distinctive alternative to the standard conference room, for teams and partners.
Hospitality, incentives and off-sites that give your guests something to talk about.
Coffee breaks, refreshments and catering tailored to your event, not picked from a set menu.
In collaboration with W Abu Dhabi - Yas IslandRent the venue for your launch, conference or client day and the rigs are already there: an instant ice breaker and an easy way to keep your guests entertained.
Book the venue on its own, or pair your venue of choice with a sim rig activation
One simulator. Permanent placement. Endless engagement.
Abu Dhabi's first purpose-built sim racing hub. Delivered at international events.
All logos and trademarks remain the property of their respective owners and are displayed solely in connection with Racecraft’s respective engagements.
Event Rental · Venue Hire · Short / Long-Term Lease · Acquisition
Corporate Activations · Brand Experiences · Motorsport Events
